Rumors have again started floating in the industry about the possible Google Penguin 3.0 update that is about to shake the SEO industry. As there’s information that Google’s Penguin 3.0 algorithm update is going to review backlinks, so, like any other Penguin update you need to ensure that you’ve audited the backlink profile of your campaign. This won’t be a brand new update like Hummingbird but instead it will be a significant update to the existing Penguin update. As reported by Google’s Webmaster Trends Analyst, John Mueller, website owners and SEOs need to be ready for this latest update, Penguin 3.0 sometime in 2014.
Google Penguin 3.0 – What is it?
Google Penguin is a code name referring to an algorithm update that was first announced in April, 2012. The main goal of the Penguin algorithm updates is to decrease search engine rankings for all those websites that violate Google webmaster guidelines. In other words, they aim to punish and penalize websites using black-hat SEO strategies like manipulating the number of backlinks and other such link schemes. According to estimates from Google, Penguin affects approximately 3.4% of English search queries. So, if your search engine guy is manipulating, you will certainly end up with decreased search engine rankings.
When will Penguin 3.0 be unleashed into the industry?
It is indeed interesting that John Mueller didn’t mention any specific date or time when the update will be unleashed. He only said that there’s not much left of 2014 and hence it is most likely that the Penguin 3.0 update is coming soon, very soon in 2014! It should be noted that the reason why John Mueller is vague with the time is because things are always subject to change.
Is Google making things faster?
In a post about Penguin 3.0, John Mueller has said a few things when he mentioned that Google is gradually trying to make things faster and speed up things. What exactly does this mean? Baruch Labunski, CEO of digital marketing agency asked Mueller if making things faster meant that updates are going to come on a regular basis. Muller replied saying that it is something that they’re trying to speed up things because they see that it is bit of a problem when webmasters want to fix these issues but their algorithm doesn’t reflect that in time. So it makes sense to try to enhance the speed of their algorithms. He also said that it is possible for the webmasters to change their websites and improve rankings without a Penguin update if only they concentrated on cleaning up their site issues and making sure that their site is good enough.
What steps to take with your website?
So, now that we know that the Penguin 3.0 update is coming soon, what steps should we take to stay on track? This might be a good time to clean up any site issues that you may have. Ask your SEO guy to check your Google Webmaster Tools and Google Analytics as well as ask him to run your website through tools like Screaming Frog to check if there are any kinds of crawling errors. Complete a comprehensive SEO audit on your website so as to check whether or not your website is ready to face Penguin 3.0.
Hence, if you don’t want your site to be penalized through Penguin 3.0, take the required auditing steps to clean up the errors and secure your search engine rank.