Ever since the traditional forms of advertising have started taking a backseat, businesses, whether small or large are embracing digital marketing strategies to enhance and spread their brand awareness, increase revenue and create a solid impact. While more than 92% of B2B and 85% of B2C marketers are utilizing content marketing strategy as the most vital part of their digital marketing services to garner organic visibility. As per statistics, website conversion rate is 6 times higher for those who’ve adopted the right content marketing strategies than those who haven’t. So, if you still haven’t embraced content marketing, here are some expert tips for you.
- In-depth and quality content matters: Most people or rather readers are nowadays seeking content that is digestible and quick, well-researched, relevant and detailed articles that provide a solutions to their problems. In other words, such type of content will only be able to generate quality traffic over the long run. Advanced type of content can take the form of webinars, online courses, e-books or even how-to guides on some particular topic.
- Eye-catching infographics: Whether you’ve gone through an original study or gathered mountain of statistics, infographics are indeed an engaging way of sharing the dry and boring data while also formulating exciting statistics. With some strong graphics and images, it is possible to jazz up the text and create a visually pleasing presentation. People will certainly retain 80% of what they see and hence this can be a surefire way of generating traffic.
- Add short and curt product reviews: Adding product reviews is yet another way of establishing your industry expertise. Other user’s evaluation of your product or services is something that carries a lot of credibility with the readers. In fact, two-thirds of shoppers say that they trust the recommendations and experiences of the other users over professionals. So, you can add some short yet curt product reviews to create the difference in traffic.
- Offer real and feasible solutions to problems: Self-promotion is generally deemed as shameless and is frowned by the readers as well as the search engines. So, you can include case studies that focus on one or more customers who have already benefitted from the particular product or service. This can be considered as an inspiring success story.
We are a leading digital marketing company based in India and we offer services at a very affordable cost. If you’re a novice in the industry, follow the content marketing strategy mentioned above to increase your traffic generation.