According to Google webmaster blog, when mobile devices are concerned for getting search results, the users need to get the most timely and relevant results. As an increasingly large number of people use mobile devices in order to reach out to the internet, Google algorithm also has to adapt itself with the new features of usage patterns. Previously, there have been many updates to make sure that a site is visible properly in some of the most modern devices but now the trend is towards creating mobile-friendly web pages. Have a look at some important changes that will assist you in creating more mobile-friendly content for your site.
- Increased number of mobile-friendly sites in SERPs: The expansion of mobile-friendly algorithm as a ranking signal will officially start from 21st April and this change will have an impact on the mobile searches in different languages throughout the world. If you wish to make your site mobile-friendly, check out the online guide to making mobile-friendly sites. If you wish to test some pages, take the Mobile Friendly algorithm test. If you have a site of your own, you can even use Webmaster Tools in order to get a list of usability issues across the website. Do everything that is needed to increase your ranking in the SERPs.
- Importance of relevancy in app content in search results: Starting from the 21st of April, people will start using information from all the indexed apps as an important factor in ranking signed-in users who have already installed the app. As a result, Google will gradually surface content from the indexed apps with more prominence in search. If you wish to find out how you should incorporate app indexing, that gives you the permission to surface the information in the search results, you need to take a glance at the step-by-step guide.
If my site isn’t mobile-friendly, will this have an adverse impact on desktop rankings too?
To this question, Google answered ‘No’ without any doubt and hesitation. The webmasters took this as an indication that the brand new index is related to the new crawler and there will be a major change in the infrastructure. With that said, you have to take time to ensure that your website works properly both on desktop and on mobile devices.
Hence, when it comes to the changes in the Google algorithm update, you have to ensure taking the right steps so as to secure a good rank for your website.