September 29, 2020

Aadarsh Web Solution

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The Trick Behind Using Hashtags – The Purpose Of Using Them in Social Media

Most of us are aware of the hashtags by now but did we ever step back to take into account the basics? Tagging the posts of the social media users with keywords is called hashtags and this makes them easier for the social media networks to organize the keywords and makes it simpler for the users to search. But where do they come from and in what way can you use them in your business? The most vital question is whether or not hashtags are going to stick in the years to come or are they something that one should regret about later?

Social media marketing guide for beginners
Image Credit : Automotive Social

Hashtags – What they are?

A phrase or word preceded by a # (hash mark) which is used within a message to recognize a keyword of interest and to accelerate the search for it. Hence, whenever you use hashtags with some post, it can be immediately indexed by the social network and made searchable for users. As soon as a keyword gains enough momentum, it is soon known as “trending”. Each user’s trending topics are based on their social connections and location.

How should you use hashtags?

Using a hashtags in a post within the social media means adding a ‘#’ sign before a word or phrase without punctuation or phrase. However, while you use them, you should be sure that you don’t string too many words into one tag and over-tag a single tweet. If you tweet with a hashtag on any of your social media account, any user who searches for that specific hashtag will surely find your tweet. Also ensure that you use hashtags on tweets that are particularly relevant to that topic. Although it is pretty easy and quick to send a post with a hashtag within it, there are definitely some basic norms when you use them.

Which are the social media networks that support hashtag?

Most of the networks use hashtag for the primitive reason, that of organizing information and making it easier for usage. The networks that use them are:

  • Twitter: This is the network that made us familiar with hashtags. Here you can find the trending topics of the left hand corner of the Twitter page.
  • Facebook: When you click on a hashtag that will take you to a separate page with posts that contain the same word.
  • Google+: Google+ uses hashtags in a way that is pretty same with the other sites.

Hence, when you’re about to use hashtags in your posts in order to boost your social media services, you should use them in the best and the proper way.

 

Amit Singh is a co-founder of Aadarsh Web Solution, an affordable digital marketing agency. He is also sharing his SEO expertise through his blog.