Very recently Google updated its search engine results that you see in query that has Google web local content to show 3 businesses instead of showing 7. In other words, as described by a local SEO expert, the 7-pack has now become a 3-pack. The local pack is not only showing fewer businesses but it has also been designed in such a way that it fits better with mobile interface.
Previously, people used to type a name of a business or the service that they offered, Google search results gave you the most probable and popular names of 7 business firms who offered such services but now with the new update, the result will only give you three names. Hence, it will definitely become difficult for those businesses that rank fourth or below that to receive phone calls from people. But at the same time this will certainly result in more business for the names that are listed in the first three results. This step has been taken by Google in order to enhance mobile search and to make it look perfect in mobile devices.
What is the information contained in the 3-pack listings?
Well, information in the 3-pack listings might include:
- The name of the business
- A short summary of the reviews of the customers
- General location of the business and its category
- How long the business remains open for customers on a given day
- A link to Google Map directions and
- A link to the website of the company
Google local search reviews
When it comes to Google web local search reviews, it seems to be putting rather more stress on the reviews of the customers. However, one thing is for sure that reviews no longer give you a direct link to the business pages on Google Plus but they do appear on a window of their own.
Hence, the recent Google news on local search updates has had an impact on how local businesses appear. Now there is less chance for front-page returns and reduction from 7 results to 3 which means that there is very less chance for a local company to appear in the front page of Google search results. Apart from this, the non-association of local search and Google Plus also means that Google is back-peddling on the significance of the social network.
You can also know more about local seo here.