Whether or not you would like to attract more and more customers for your brick and mortar business is completely a rhetorical question as it’s inevitable for you to gain more customers in order to stay afloat in today’s competition. Running a business of your own is not an easy task. While you may already boast of a steady flow of existing customers who have been loyal to your brand, you should always ensure that you have a new set of customers coming in. For this, your SEO and your website needs a serious update. You might have thought that updating your SEO and website can turn out to be too expensive, but once you do so, you can witness some drastic changes in the results. Let’s have a look at the steps that all local businesses should take to improve search engine rankings.
- Make a comprehensive research of your keywords: The very first and the most important step is to make a comprehensive research of the accurate keywords that the customers use to locate you. For example, if you offer a diploma course in dance in Buffalo, then choose the right keywords that include the course that you offer and the place. As per the current competition, ranking for your most vital phrase may be tough but it is usually easier to rank for more long term phrases.
- Content and website optimization: The next step is to offer a considerable amount of high quality content as it’s critical for both search engines and visitors. Forget the age-old advice of stuffing your content with more keywords as this is no longer effective for search engines. Tools like Scribe content optimization will help you ensure whether your optimization efforts will meet best practices. Be sure to include the name of your business, the address, your primary telephone number and a geo sitemap.
- Google Places is necessary: According to the demands of today’s SEO, Google Places optimization is a very important point to consider. Through Google Places, you can be found more easily by your customers and this will also assure you that your customers have the right information about your local business. There are lots of Google Places optimization tools through which you can register your business in Google.
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