Are you someone who is creating a strong and expanding contact database? If answered yes, how about staying in touch with all the contacts that you currently have? If you’re not pretty sure with where your business stands with respect to the two aforementioned questions, then you might need some good amount of help with email marketing. The concerns of this article will deal with the best email marketing campaign to grow your database and nurture your current contacts for increased revenue generation.
Email marketing – What is it?
As usual, this post won’t be complete unless we define the main term on which the entire post is related. Well, email marketing is all about utilizing the speed and convenience of email to communicate some important messages, tips, updates, promotions to all your recipients who have opted into receiving such messages. But unfortunately, lot of spammers have already abused the benefits of email marketing due to which people are tough to reach, let along provoke an action. Let’s take a look at some email marketing tips that your business can put together in order to achieve success.
- Choose an email marketing provider: Do your homework, talk and try with different providers and select the one with whom you click the best. You might not have the time and money to spend on this. So, in order to make things easier for you, we’d like to recommend some of the following providers to support your needs of email marketing. AWeber, MailChimp and ConstantContact are some of the best and the most effective email marketing providers.
- Clean your cluttered database: If you have already had a website, then you probably have a decently sized database of contacts that you’ve acquired from your website or sales efforts. Don’t ever make the blunder of writing off these contacts. Instead, spend some valuable time to clean up the cluttered database by removing expired information and improving the already existing information. Jigsaw, D&B and StrikeIron are some of the greatest tools to update your contacts and verify email addresses.
- Organize your contacts: One of the most commonly overlooked features of email marketing is list segmentation. In case you fail to properly segment your email contacts into the specific lists, most certainly this will result in lower click-through rates and response rates when you send the messages to the recipients. Location, industry, lead source are some common fields to segment your lists by.
- Analyze the purpose of your campaign: Don’t make the mistake of being like other companies that just send out emails with a hotchpotch of company news, tips, updates and promotions in one message that is not even organized in the right manner. Spend a little time with your marketing team to point out the purpose of each message so that you may craft the design and create a proper mail.
The above mentioned email marketing tips will help you increase your click-through rates and conversions. We’re also a leading company based in India that offers affordable email marketing services for their clients. To know more, you may check out our service page or click here.