Link building is vital but it can get dangerous if you’re not sure of what you’re doing today. Any reliable SEO knows that building links can be possibly dangerous. There are many people who consider link building synonymous with black hat SEO techniques throughout the past few years. Yes, although it is true that in order to achieve short term results, there are too many SEOs who are opting for black hat SEO techniques, yet there are also people who practice white-hat strategies as well. What are the link building techniques that you should adopt in 2015?
Have a look at some worthy link building tips
- Guest blog and ask others to do it: As with any particular technique, you also have to be watchful while doing guest blogging. You must be thinking of the declaration of Matt Cutts where he said, “Guest Blogging is Done”; well this is partially true. Google actually indicated that spammy guest blogging should be done away with. Remember that the purpose of guest blogging shouldn’t be back links and the minute you start doing so, Google will notice your purpose. Guest blogging is indeed a good way of earning backlinks. Hence you should do it yourself and also encourage others to do the same.
- Create infographics: Infographics are still effective for link building. However, previously when infographics just came into the market it was heavily effective but now that infographics are being produced by majority of the businesses, they have lost that value. However, they still are important and if you are looking for ways to build links, you can create one.
- Embrace the social media: Creating timeless content is half of content marketing as the other half consists of promoting your content on the social media. In 2015, one of the best ways of promoting your content is through the social media. It is only when you promote that you start getting links to it. Infact, social media will very soon become the cornerstone of blogging in 2015.
- Grow your brand: It is not possible to create links instantly and hence you should grow your personal brand and this method will definitely let you achieve success in the long run. By establishing your brand image, it can help you reach out to people and get press conferences.
Hence, if you don’t want to be penalized by Google, make sure you follow the above mentioned link building tips.
If you are looking for some other seo tips you can find that here.