Are you someone who is making the most out of your remarketing efforts? Well, how you choose to set up your remarketing campaign depends entirely on your business goals and the different kinds of customers or target audience you would like to reach out to. If you wish to meet your goals, there are some suggestions and tips that you should keep in mind while setting up your marketing campaign. So, if you’re looking for some remarketing tips for all the AdWords users, here are some tips to take into account.
- Use dynamic remarketing for all verticals: Don’t think that dynamic remarketing only suits the retail sites that have merchant center accounts. Do you know that now it is possible to upload your own custom feed within Google AdWords in the business data section? Yes, now you can make such amazing ads that showcase different areas like recruitment, real estate, travel, education, local deals and even jobs! Just adjust your remarketing code to include some custom variables for your commercial sector.
- Leverage YouTube as a platform for remarketing: There are many people who still don’t utilize YouTube, might be because they don’t have enough video content for it or because they still don’t believe in the positive response returns that one might get for videos. In case your goal is direct response from your target audience, then with all the other forms of remarketing, this should also be an addition to your marketing plan.
- Link your AdWords account with your Google Play account: Within AdWords, you can go into the settings and select advanced settings. Select Linked Accounts and choose “more details” under the section of Google Play. Once you’re done with this, there will appear a pop up that will allow you to send a request to your Google Play account. Soon you can link both and the process is as simple as this. Select remarketing lists and allow app engagement campaigns targeting all those people who have used your app.
Hopefully, you’ve found some of the above mentioned remarketing tips useful for accelerating your marketing efforts. All the above mentioned strategies will help you get better response from your target audience. Just make sure you implement all these tips way ahead of time when you set your business goals and take the required steps to achieve them. You can also check for latest Adwords update.