We all know that a top ranking on Google is in one way the golden ticket to success. Companies spend oodles of cash on effective search engine optimization and on Google advertising, only to make sure that they rank higher in the search engine results. On the other hand Google is also aware of the fact that companies or websites are ready to do anything to rank higher in search engine results. Due to this, Google keeps shuffling its algorithm updates thereby keeping the website owners shocked.
The Google Panda update
Panda was Google’s 2011 attempt to restrain websites from being crammed with irrelevant keywords and from building link farms to increase search engine ranking. If you’re a website owner who is worried about his lost ranking in Google due to Panda, here are some points to watch out for.
- No nonsense: If your website was filled with nonsense content, you’re going to suffer as the Panda update will not tolerate any nonsense. Even grammatically incoherent content will get you penalized in no time at all.
- No duplications: Yes, it is once again that the Panda update stressed on duplicate content. If more than 90% of the content in your page is already there in another page, you’re in trouble. Be watchful with your headers and borders.
The Penguin update
Once there is a change in the algorithm, a new way is soon figured out. While Panda hit many firms, the Penguin update lashed many of them down. Quality was yet again the catalyst of the Penguin update. Here’s what you should watch out for.
- Quality: The elusive identity of quality can be measured in various ways. Is the content in your website authoritative? Is it being linked to different relevant sources? Is there a wide array of comments?
- Link relevancy: Are you sticking to your niche? Are you posting links to sites that are entirely different from your own? Then you’re in for some harassment by Google.
Hence, if you want to survive the after effects of the 2 back to back algorithm updates called Panda and Penguin, you have to be aware of their characteristics. Take into account the above mentioned points that you should watch out for.