Immensing The Knowledge of Digital Marketing World

All That You Need To Know About Google’s New Search Analytics Report

All That You Need To Know About Google’s New Search Analytics Report

Posted by: Amit Singh, On: Thursday, September 10th, 2015

The last few months have indeed been a super-busy one for Google. With staggering changes in AdWords, new features to Google+ and the mobilegeddon, Google has been keeping each and every digital marketer busy on their toes with their frequent new updates. One more update from Google this month was to the Google Search Analytics where they removed the old Queries report from Webmaster Tools and introduced the new search analytics report. Read on to know what you should know about the change. Read More

Google Introduces Its New Logo – A Major Restructuring Effort By The Company

Google Introduces Its New Logo – A Major Restructuring Effort By The Company

Posted by: Amit Singh, On: Wednesday, September 2nd, 2015

Soon after a month of the major restructuring step taken by the company, Google has updated its logo too. Google’s new logo is still a wordmark and they have used the sans-serif font which makes it more playful and modern in its outlook. The colors that are used in the logo are even softer than what they used to be and it bears more resemblance to the new parent company of Google, Alphabet. The wordmark of Alphabet also has a similar undecorative look and after Google’s update the 2 companies have a design that is similar to each other. Read More

Secrets of Local SEO Marketing – Stop Focusing On Rankings

Secrets of Local SEO Marketing – Stop Focusing On Rankings

Posted by: Amit Singh, On: Wednesday, August 26th, 2015

There are some people in the market who get so much focused on search engine rankings that they tend to forget what great SEO is about, marketing! It is only through applying of strategies like guerrilla marketing that it can be proved that great marketing can make for great local SEO. When it really comes down to it, both local SEO and SEO are just 2 forms of marketing. The main purpose of this article is to address this mindset switch as the ultimate goal is still to obtain local visibility. Here are some local SEO tips to follow. Read More

The Local Pack Of Google Now Has Few Businesses Listed – 7 Comes Down To 3

The Local Pack Of Google Now Has Few Businesses Listed – 7 Comes Down To 3

Posted by: Amit Singh, On: Thursday, August 20th, 2015

Very recently Google updated its search engine results that you see in query that has Google web local content to show 3 businesses instead of showing 7. In other words, as described by a local SEO expert, the 7-pack has now become a 3-pack. The local pack is not only showing fewer businesses but it has also been designed in such a way that it fits better with mobile interface. Read More

Bing Ads IOS App Updates Itself And Goes Global – Android App To Follow IOS

Bing Ads IOS App Updates Itself And Goes Global – Android App To Follow IOS

Posted by: Amit Singh, On: Friday, August 14th, 2015

In the month of April, 2015, Bing Adcentre introduced an app in the United States of America and this app is now readily available in the App Store throughout the world. This app, as every other app has got several feature updates and their team recently announced that the Android users won’t be left behind and that they will also get their turn soon. But what’s new with the very recent iOS app that has been designed for Bing Ads? Read More

Quality Score Affects Your Cost Per Click In AdWords – How It Can Save Your Money

Quality Score Affects Your Cost Per Click In AdWords – How It Can Save Your Money

Posted by: Amit Singh, On: Monday, August 10th, 2015

Google recently announced a small change in the way in which it reports keyword Quality Score in AdWords which has been brought into effect. According to it, all newly added keywords would receive a Quality Score of 6 and the quality score of any new keyword would be based on three different factors. Read More

4 Budget-Friendly Ways Of Making Your Website Mobile-Friendly

4 Budget-Friendly Ways Of Making Your Website Mobile-Friendly

Posted by: Amit Singh, On: Sunday, August 2nd, 2015

Currently, majority of the consumers are utilizing their mobile devices to reach out to their desired products and services. If you have a website of your own, did you evaluate whether or not your consumers could easily access information through their tablets and smartphones? Is your company website friendly with mobile devices? If you’re well aware of the SEO news in the market, you must have heard about the rising importance of making websites mobile-friendly.  Read More

Remarketing Tips For Google AdWords Users – Making The Most Out Of Your Efforts

Remarketing Tips For Google AdWords Users – Making The Most Out Of Your Efforts

Posted by: Amit Singh, On: Thursday, July 23rd, 2015

Are you someone who is making the most out of your remarketing efforts? Well, how you choose to set up your remarketing campaign depends entirely on your business goals and the different kinds of customers or target audience you would like to reach out to. Read More

Google Penalizes Websites For Wrong Usage of Structured Data Markup – A Word of Caution

Google Penalizes Websites For Wrong Usage of Structured Data Markup – A Word of Caution

Posted by: Amit Singh, On: Saturday, July 18th, 2015

In order to improve indexation and organic search visibility and search engine content discovery, utilizing structured data markup or schema markup is one of the greatest ways. There are some structured data markups which feed into Google’s Knowledge Graph, Read More

Facebook All Set To Threat YouTube Ad Business By Rolling Out Video Ads This July

Facebook All Set To Threat YouTube Ad Business By Rolling Out Video Ads This July

Posted by: Amit Singh, On: Tuesday, July 14th, 2015

Amidst a small test group of publishers, as a move to attract more and more content and advertisement revenue, Facebook has currently rolled out video ads. As a perk to get the video creating companies to publish videos directly to Facebook, the company is going to Read More

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