In all the e-commerce websites, your CTA buttons are some of the most vital little things. In fact, the importance and vitality of CTA buttons is a theme that can’t be overemphasized. If you had to pack all your power and conversion wisdom into a tiny space, that would be called your call-to-action button. It’s amazing to see how a single button can make or break an online e-commerce business. People who own websites spend a lot of time and money in ensuring that their call-to-action buttons are optimized in the best possible way. If you’re an entrepreneur for a long time, you will know how important conversions are and how the call-to-action plays a role in shaping your success. In the following paragraphs you will find some tips for conversion optimization by creating call-to-action buttons that work.
- Use a color that stands out among all others: Firstly, your call-to-action button should be of a particular color, but preferably not white, gray or black. Beyond that, it should have a color that stands out among all other colors. The number of color combinations, shadows, gradients, fonts, borders and other options are infinite. However, you just have to make sure that it needs to be of a color that stands out from the background, that doesn’t clash with the background color of the website and that grabs the eyeballs of the visitors.
- Keep it plain: There are companies offering digital marketing services that do some real dumb things with the CTA buttons. Since they know that the button needs to stand out, they put images, arrows, CSS effects and what not! This could indeed be a big blunder. In fact, according to many tests, it has been proved that the best-performing buttons are those that have a simple statement and very few design frills. Simple in-your-face messages without images perform better than eye-catching graphics. Simplicity, however, doesn’t mean boring. You can try out things but don’t go crazy!
- Give it a sensible size: The thumb rule is that you should give it a size that makes sense. Bigger is not always better. The entire point of a CTA button is to make people click on it and hence you should make it easy for them to do so. If you make it too big, it looks unnatural or odd and this may cause people not to click on it. Remember that the button needs to be big enough to be clicked comfortably but not too big that it looks weird.
- Make it look clickable: When the user is about to click on something, they should know that it is clickable. Things that usually look like buttons are rectangle shaped, have clear boundaries and borders, have white space surrounding them, and they use a contrasting color. So, make sure your CTA button looks like a button in order to get more clicks.
Hence, for conversion optimization, follow the above mentioned tips while creating your CTA button. We, AdarshWebSolutions are a leading digital marketing company based in India and we offer quality services to our clients. Click here to know more about our services.