Nowadays there are many marketers who are moving away from using PPC advertising in exchange to more cost-effective methods of generating leads like social media marketing, blogging and creating excellent content that drives reconversions and new leads. Here are some of those situations when you won’t feel guilty about using the PPC services.
- Bid on the name of your own brand: Have you ever tried to search the name of your company in Google and seen another company come up in the ads? That’s not good. When your competitors are doing this kind of thing with you, you can set aside a small amount of budget for a PPC campaign around your own name. This is pretty cheap and will be less competitive than other keywords.
- Driving immediate results: PPC can be an extremely helpful option when you have very little time but some serious numbers to hit. If you need fast results, PPC can be adopted. You may get an Adwords campaign running within an hour.
- Locating a niche audience: The main problem with the target audience is in finding them. Through PPC campaigns you can find the audience easily by bidding on some of the relevant keywords for your target-specific market.
- Enhancing your content and keyword strategy: Run a campaign in Adwords to know which keywords have the highest CTR or click through rate. They are the ads that are mostly popular with the audience and so it’s time to analyze and track the keywords that generates leads or the customers
- Enhancing your local search results: Through Adwords, you can enable local businesses to advertise any specific location. By bidding on keywords that are related to location, you can easily drive traffic. You may even choose to exclude a particular location, making PPC ads a perfect option for local businesses.
- Utilizing social networks’ ad platforms: Many big social networks have their own ad platforms that are also running a Google Adwords campaign. The main trick to utilize them is by picking the right networks for the right campaigns and to target the new audience.
So, we see that the above mentioned instances are those when you won’t feel guilty of using PPC services. We’re also a leading digital marketing agency based in Kolkata and we offer best quality PPC services at a pretty affordable cost. To know more, you may contact us.