Recent reports suggest that Google’s real-time Penguin algorithm update, the newest version, 4.0 will be finally released by the end of 2015. Experts from Google are expecting this new update to roll out very soon but it is most likely going to release within the next few months. The Webmaster Trends Analyst of Google, Garry Illyes posted on his Twitter account that he anticipates this new algorithm update to be introduced within the end of 2015. Since only 2 more months are left for this year to end, we can pretty assume that Google Penguin update is going to happen in the coming 2 months.
He also added that we may even assume this next release to be a real-time version of the update and this means that with time, this algorithm will keep auto-updating. Henceforth, there would not be any specific release dates for the Penguin updates post the release of the 4.0 version. Instead, as Google keeps detecting spammy links on a website, this might have an impact by Penguin. When all the spammy links are eliminated and the indexer of Google picks up on that, the websites won’t be anymore impacted by Penguin or any other update.
Google initially launched the Penguin update in April 2012 in order to better track those websites which were considered to be spamming in its web search results. There were websites which were buying links or getting them through link networks in order to boost their Google search engine rankings. Whenever there was a new Google Penguin update that was released, the spammy sites have taken action to remove their bad links or to remove any kind of span which was there to gain rankings. However, it has also been noted that the false, positive sites which were caught by mistake may escape this time also.
With the constant number of Google update that were rolled out since the inception of SEO, the webmasters and the search engine optimizers are all pretty aware of the next ones and the impact that they’re going to have on their websites. Google will simply do away with spammy sites and black hat SEO tactics by releasing the algorithm updates one after the other.