In order to improve indexation and organic search visibility and search engine content discovery, utilizing structured data markup or schema markup is one of the greatest ways. There are some structured data markups which feed into Google’s Knowledge Graph, generate Rich Snippets and they also appear in local results of search engines and all of this is indeed a necessity for improving organic visibility of search and the click-through rate.
However, now due to the spammy structured data markup penalties that have been listed from Google, structured data can possibly affect your site if it is not used in a proper manner. In the year 2015 March, Google recently updated its reviews and ratings Rich Snippet policies and they stated there that such types of snippets should only be placed on specific items and not on “list of items” or “category” landing pages. After this quality update, it seemed that there were a few websites that were hit with structured data penalties. A penalty can be manual or it can also be due to changes in Google algorithm and it can be partial or site-wide.
Tricks to avert structured data markup penalties
By abiding by some simple rules, you can easily avert a manual penalty on the basis of a structured spammy markup. Here are few tips.
- You should make sure that the structured data implementation is at par with the most recent guidelines by Google. You can review the policies and guidelines of Google in the internet.
- Make sure you test markup through the testing tool of Structured Data. Before you go live with your structured markup, you should validate it using the Structured Data Testing tool offered by Google. Look for errors and rectify them as soon as possible.
- Monitor and check the structured data report through your Google Search Console account. Through the report, you can see your website’s structured data errors and indexation.
- Check Google’s webmaster Blog for the recent structured data news and updates.
If you notice that you have been affected by this new Google algorithm update, review the structured data report in your Console report, cross-check the schema errors and submit a reconsideration request once you’re successful in fixing the issues. Apart from monitoring the link profit and content of your website, you also require paying attention to the structured data markup implementation to avoid such penalties.