September 29, 2020

Aadarsh Web Solution

Immensing The Knowledge of Digital Marketing World

Can DuckDuckGo Surpass The Popularity Of Bing And Replace It?

According to recent news reports, within just a few days, Apple will be launching iOS8, which is the latest version of the mobile operating system used by iPhone. Will there be any new features in the operating system of iPhone? Yes, the new iPhone will allow the user to select DuckDuckGo as iPhone iOS8’s default search engine. This is a self-proclaimed search engine that focuses on smart answers, real privacy and less clutter.

Are you someone who is not yet familiar with DuckDuckGo? If answered yes, you should be familiar as iPhone is still considered as the go-to smartphone, according to recent consumer trends study. SurveyMonkeyAudience, sent a survey to more than 500 people in order to get a better understanding of who is already using DuckDuckGo as their default search engine and how people feel about this new search engine.

What is DuckDuckGo?

Just like the ace search engine Google, DuckDuckGo is similar to it but the only difference between Google and DuckDuckGo is that it relies less on a crawler and more on external sources like Wikipedia, Yelp, and Wolfram Alpha to recommend relevant pages and generate instant answers. Although DuckDuckGo ingests data from different other sources, it still ranks the results using its proprietary algorithm that uses links, sometimes even no-follow links, since Wikipedia is used as an example link, which is a strong ranking signal. Since it’s inception in 2008, DuckDuckGo has always been steadily increasing its audience but recently its inclusion in the new Apple operating systems would rather be a noteworthy boost. But what does the survey show?

Will DuckDuckGo grow?

Well, according to the survey, out of 521 responses, only 7% of the respondents are of the opinion that they’ve heard about DuckDuckGo and this is quite low, especially when it is compared with the Chinese search engine Baidu, which 9% respondents claimed to have heard of. Apart from this, it was also found out that 5% respondents have tried DuckDuckGo among which 1.34% are regular users and only 0.77% say they use DuckDuckGo as their primary search engine.

Clearly, DuckDuckGo would be rather pleased if everyone would use it as the default search engine but the primary appeal of this search engine is its guarantee to safeguard the privacy of the users. And it is a unanimously acknowledged fact that people are definitely concerned with online privacy. In a previous survey, we learned that 90% of the people who remain online are pretty concerned about their online privacy. 60% people are concerned about the privacy of their keyword history, 72% are concerned about the ad networks that have access to their search engine history and 66% are concerned about search engine ads that target to their past search history.

There might be some point when users may get fed up of having someone or the other tracking their online usage and then they may start paying attention to the privacy advantages that are offered by DuckDuckGo. Therefore, the prudent thing for most marketers would be to look at how they are ranking and how they’re being displayed on DuckDuckGo.

Amit Singh is a co-founder of Aadarsh Web Solution, an affordable digital marketing agency. He is also sharing his SEO expertise through his blog.