Basic is SEO is essential and fundamental for a website. SEO will help you enhance the position of your website properly so that it can be found at the most crucial points in the buying process when people will look for your website. But what do the search engines look for? In what way can you build your website in a way in which you can please both Google (and the other search engines) and your visitors? Does search engine optimization play an important role in defining and maintaining your web presence in order to help you reap more profits?
SEO – What is it actually?
The main aim of foundational SEO is not to dupe or “game” the search engines but rather it is to create seamless, great user experience and communicate your intentions to the search engines so that they can recommend your website during relevant searches.
What do search engines look for?
The main job of the search engines is to refer the users to the best websites and content that is the most relevant to what they’re searching for. So in what way is the relevance of a website determined? Here are some points that are taken into account.
- Content: Content is said to be the king and the queen of a website. The content is determined by the predominant theme of the webpage and the descriptions and titles that are given on the page.
- Performance: How fast is your website? What is its loading time? Does it work properly? These are also important factors.
- User experience: How useful is the look of your website? Is it simple to navigate from one page to another within the website? Does the website look safe or does it have a high bounce rate?
- Authority: Does your site contain good content that links to other authoritative websites or are there other good websites that uses your website as a reference site? Do they think that the information in your website as valuable?
Now you might be wondering about the job of SEO in helping you achieve all the above mentioned points. Well, it only through effective SEO that you can enhance the content, backlinks, performance and user experience and thereby gain better visibility and better traffic.