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Monthly Archives: September 2014

Yet Another Google Penguin 3.0 Update Coming Soon – Secret To Staying Safe

penguin 3.0

Rumors have again started floating in the industry about the possible Google Penguin 3.0 update that is about to shake the SEO industry. As there’s information that Google’s Penguin 3.0 algorithm update is going to review backlinks, so, like any other Penguin update you need to ensure that you’ve audited the backlink profile of your campaign. This won’t be a brand new update like Hummingbird but instead it will be a significant update to the existing Penguin update. As reported by Google’s Webmaster Trends Analyst, John Mueller, website owners and SEOs need to be ready for this latest update, Penguin 3.0 sometime in 2014.

Google Penguin 3.0 – What is it?

Google Penguin is a code name referring to an algorithm update that was first announced in April, 2012. The main goal of the Penguin algorithm updates is to decrease search engine rankings for all those websites that violate Google webmaster guidelines. In other words, they aim to punish and penalize websites using black-hat SEO strategies like manipulating the number of backlinks and other such link schemes. According to estimates from Google, Penguin affects approximately 3.4% of English search queries. So, if your search engine guy is manipulating, you will certainly end up with decreased search engine rankings.

When will Penguin 3.0 be unleashed into the industry?

It is indeed interesting that John Mueller didn’t mention any specific date or time when the update will be unleashed. He only said that there’s not much left of 2014 and hence it is most likely that the Penguin 3.0 update is coming soon, very soon in 2014! It should be noted that the reason why John Mueller is vague with the time is because things are always subject to change.

Is Google making things faster?

In a post about Penguin 3.0, John Mueller has said a few things when he mentioned that Google is gradually trying to make things faster and speed up things. What exactly does this mean? Baruch Labunski, CEO of digital marketing agency asked Mueller if making things faster meant that updates are going to come on a regular basis. Muller replied saying that it is something that they’re trying to speed up things because they see that it is bit of a problem when webmasters want to fix these issues but their algorithm doesn’t reflect that in time. So it makes sense to try to enhance the speed of their algorithms. He also said that it is possible for the webmasters to change their websites and improve rankings without a Penguin update if only they concentrated on cleaning up their site issues and making sure that their site is good enough.

What steps to take with your website?

So, now that we know that the Penguin 3.0 update is coming soon, what steps should we take to stay on track? This might be a good time to clean up any site issues that you may have. Ask your SEO guy to check your Google Webmaster Tools and Google Analytics as well as ask him to run your website through tools like Screaming Frog to check if there are any kinds of crawling errors. Complete a comprehensive SEO audit on your website so as to check whether or not your website is ready to face Penguin 3.0.

Hence, if you don’t want your site to be penalized through Penguin 3.0, take the required auditing steps to clean up the errors and secure your search engine rank.

Can DuckDuckGo Surpass The Popularity Of Bing And Replace It?

DuckDuckGo

According to recent news reports, within just a few days, Apple will be launching iOS8, which is the latest version of the mobile operating system used by iPhone. Will there be any new features in the operating system of iPhone? Yes, the new iPhone will allow the user to select DuckDuckGo as iPhone iOS8’s default search engine. This is a self-proclaimed search engine that focuses on smart answers, real privacy and less clutter.

Are you someone who is not yet familiar with DuckDuckGo? If answered yes, you should be familiar as iPhone is still considered as the go-to smartphone, according to recent consumer trends study. SurveyMonkeyAudience, sent a survey to more than 500 people in order to get a better understanding of who is already using DuckDuckGo as their default search engine and how people feel about this new search engine.

What is DuckDuckGo?

Just like the ace search engine Google, DuckDuckGo is similar to it but the only difference between Google and DuckDuckGo is that it relies less on a crawler and more on external sources like Wikipedia, Yelp, and Wolfram Alpha to recommend relevant pages and generate instant answers. Although DuckDuckGo ingests data from different other sources, it still ranks the results using its proprietary algorithm that uses links, sometimes even no-follow links, since Wikipedia is used as an example link, which is a strong ranking signal. Since it’s inception in 2008, DuckDuckGo has always been steadily increasing its audience but recently its inclusion in the new Apple operating systems would rather be a noteworthy boost. But what does the survey show?

Will DuckDuckGo grow?

Well, according to the survey, out of 521 responses, only 7% of the respondents are of the opinion that they’ve heard about DuckDuckGo and this is quite low, especially when it is compared with the Chinese search engine Baidu, which 9% respondents claimed to have heard of. Apart from this, it was also found out that 5% respondents have tried DuckDuckGo among which 1.34% are regular users and only 0.77% say they use DuckDuckGo as their primary search engine.

Clearly, DuckDuckGo would be rather pleased if everyone would use it as the default search engine but the primary appeal of this search engine is its guarantee to safeguard the privacy of the users. And it is a unanimously acknowledged fact that people are definitely concerned with online privacy. In a previous survey, we learned that 90% of the people who remain online are pretty concerned about their online privacy. 60% people are concerned about the privacy of their keyword history, 72% are concerned about the ad networks that have access to their search engine history and 66% are concerned about search engine ads that target to their past search history.

There might be some point when users may get fed up of having someone or the other tracking their online usage and then they may start paying attention to the privacy advantages that are offered by DuckDuckGo. Therefore, the prudent thing for most marketers would be to look at how they are ranking and how they’re being displayed on DuckDuckGo.

A Good PPC Structure – What Is It And Why Is It Important?

Good PPC Structure

When it comes to the right PPC account structure, it always seems that everyone has a different approach towards it. Even within a small organization, you will find disagreement about the best way to structure things. Why is it that there doesn’t seem to be any unified theory about a good PPC account structure? Well, according to PPC analysts, there is nothing called “Perfect” PPC structure and hence what you need to focus is on the perfect PPC structure for YOUR particular account. An ideal account structure is certainly going to be different for a local advertiser as compared to a national or an international one. Definitely, lead generation accounts won’t be structured in the same manner for e-commerce as for SaaS.

However, despite the different notions carried by different people, there are some common rules that apply to all types of accounts. They are:

  • You should make controlling the performance of your site as simple as possible
  • You should tightly align keywords and ads and
  • You should be as segment as needed

It is also vital to consider that the account structure determines the level of manageability of your account. There is indeed no point in having a million tightly themed and segmented ads if you have only one PPC manager who is managing everything.

Does granularity has anything to do with PPC account structure?

If you’re someone who likes to build large and granular accounts, you should be aware that this may have some kind of problems. The trouble is that there are so many other long-tail keywords out there. But what does granularity has to do with a good PPC account structure? Well, according to PPC experts, granularity, for its own sake, doesn’t have much to do to help anyone but it adds layers of extra work. It is possible to sweep up all traffic from long tail keywords with shorter phrase and modified broad keywords and thereby save yourself from a heap of work.

It is then that you understand that the time that you spent organizing bids and ad copy for such long low-search volume and unnecessary keywords, should have been rather spent on testing the more important keywords. This happens more when you realize that most of the keywords were so long that you couldn’t even write an optimized ad for them.

What is the party line?

Thus the question remains, what needs to be done in order to make a good PPC account structure? Well, Google’s official recommendations, when it comes to the perfect PPC account structure are always straightforward:

  • Separate all your campaigns geographically if required
  • Create campaigns and ad groups to mirror your website’s structure

By mirroring your existing website structure, this can work well because it aligns ad groups and all other landing pages. If we’re going to have the same ad copy with the same landing page, you might consolidate with the same landing page and combine to keep things simple.

Therefore, we see that the perfect account structure doesn’t exist in any form. In short it is whatever makes your account easier to manage. If you get it right, this will keep the rest of you job simple and allow you to focus on 20% tasks and get results of the rest 80%.

Things That Your Competitors Are Doing To Crush You In Google

crush you in google

With the ongoing competition among websites to secure their rank in search engine results like Google, Google Shopping e-commerce has become the key for more holiday sales and exposure. Are you aware of the major plays that your competitors are using in order to out leverage you on the Google battlefield? If answered no, check them out before you get toppled down by your worthy and might competitors.

  1. Improved perception of brand: Google Shopping space on search is usually relegated to only 3-8 Product ads and 3-6 paid ads. Although that is a good portion of the Google Shopping page, getting enough visibility can always be a challenge in such places. What will be your competition? Well, your competition will be leveraging space on Google in order to highlight your brand, store and attributes of product and encourage more click-through, sales and impressions. You may consider using the following Google programs like Google Special Offers, Google Seller Ratings and Google Product Ratings. Unlike seller reviews that appear only if retailers have at least 3.5 stars, while product ratings show on search with as low as 1star.
  2. Make the required Feeds changes: Quarter 4 is actually the optimal time to rejuvenate and reinvent feed optimization for all your AdWords campaigns. Yes, it’s a fact that data feed changes will always be time-consuming and daunting as well, but at the same time, it may also have a significant impact on SEO, conversions and click-through rates. Are you well aware of the current Shopping Campaign updates by Google? Google Shopping campaign Structure and Custom Labels are some of them. You also need to enrich your product information by improving product title SEO and user search queries for title optimization. Design all the descriptions of your products in the best way possible and also locate top performing and seasonal seller groups.
  3. Utilize search trends: It is a fact unanimously acknowledged that mobile is perhaps the fastest growing segment of e-commerce and this is why you need to make sure whether or not your competitors are all using mobile-specific device bids. Experts have already studied that the conversion rate on mobile traffic is pretty low but mobile is still a vital and crucial part of a solid optimization strategy for Google. In case your website is not mobile-optimized, you may start off with a bid of 25-50% on mobile traffic. If you want to change your device bid for mobile in AdWords, you might navigate to the settings tab in your Shopping campaign and then choose ‘Devices’.
  4. Optimize big data: Google Shopping campaigns are certainly a great way of tracking and leveraging Google data for Shopping Campaigns. There are some useful Google Shopping tools, which your competitors might be using to outshine you and some of them are Bid Simulator. Benchmark Click Through rate, Impression Share, SKU Level Reporting and Max Cost per Click. When it comes to running ads, always consider running them during peak times on off-days to test and measure performance of your ads.

Hence, when it comes to securing the best position in Google ranks, you can follow the above mentioned tricks and not let your competitor out leverage you

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