Immensing The Knowledge of Digital Marketing World

Monthly Archives: August 2014

How Google Analytics Improves Your Google AdWords Results

Google Analytics Improves Your Google AdWords Results

Almost all of us are pretty aware of the fact that AdWords performs great at clicks, conversions and costs but what happens between that is a mystery, at least unless you employ Analytics. In fact, the concerns of this article deals with the ways in which Google Analytics and Google AdWords can work hand in hand in order to improve your PPC results. Keeping in mind the speed at which brand new features keep getting added, we often tend to overlook some of the coolest capabilities. Check out some important points on AdWords and Analytics.

AdWords and Analytics work better when they’re together

While AdWords is good at telling you about the money that your ads cost and the number of conversions that you are getting but within that, everything is a mystery unless you import GA into the equation. With GA, you will come to know what people do to your website and you will come to know why they’re not converting. By fixing conversion issues, your AdWords performance will perform better.

Stop deleting zero conversion keywords

Suppose you have a number of 0 conversions which you might be thinking of deleting or lowering the bids drastically. But you should keep in mind that the conversions which you see in AdWords are last-click conversions and hence only the least keyword that gets a click will get the entire credit. So, if you delete these, you might be eliminating the keywords that drive upper funnel activity. Check if you have engagement for these keywords before taking any step.

Look for bad landing pages quickly

You can utilize the columns “avg time on site” and “bounce rate” to look for ads that are not converting or engaging users. Analyze all the worst offenders and list them based on possible solutions which could be one of the following: pick a better landing page, fix keyword relevance, fix ads that may be misleading and address elements that seem to be untrustworthy.

Google Analytics lets you track more complex conversions

The AdWords tracking code is simple to use and efficient but it can’t track complex conversions. However there are some advertisers who wish to track more than just the views of a key page. If all the actions don’t have a corresponding page, the tracking becomes a bit too complex. If you wish to track phone calls after an ad is clicked, the third-party vendor handles the call tracking. However, the only real downside of GA is that there’s a bit too much of delay when they’re imported. It takes normally 72 hours on an average.

So, now you know that without the help of Google Analytics Google AdWords won’t be able to offer you best results. If you have different segments, you need to understand them and thereby employ Google Analytics to take any segment and transform it into a remarketing audience list in a single click. Just make sure that you take all the steps that are required by you in order to enhance your PPC results and thereby help you with better returns.

Low Quality Guest Posts Considered As Spam By Google Webmaster Guidelines

low-quality-guest-post

According to recent reports, Google has updated its webmaster guidelines, especially the guideline that caters to the content writing portion. Google has said that low-quality guest blog posts are nothing but scraped content and can only be considered as spam. It was Brian Ussery was the first one to spot this change and he also noted how Google has been fighting the use of guest posting. Nowadays, most webmasters do guest blog posting due to SEO purposes, only to see their websites rise higher in search engine rankings.

Since then Google has kept on penalizing different guest blog networks and they still continue to set targets on low-quality guest blogging which aims at manipulating the Google search results. Before the change, as per the Webmaster guidelines, in order to improve the rank of a website, one needed to ensure that it contains enough of rich information with relevant keywords placed in appropriate places. But there are too many webmasters who create pages with little or no good quality content.

Google will soon take actions against all those domains which try to increase their search engine ranking by including scraped content that doesn’t add any substantial value to the users. Auto generated content, doorway pages, thin affiliate sites and scraped content are some such examples. However, after the change, the low quality guest blog posts have also been added into the list. In case your website has been removed from search engine listings, make sure you make the required changes to the content of your website and thereby send your website for reconsideration request.

2 New Features Come To Google Webmaster Tools – A Look At What They Are

url

Google Webmaster Tools has added 2 brand new features for their benefit. One notifies the webmasters of faulty redirects and second shows color-coded HTML syntax within the fetch as Google feature.

Google is now also sending notifications to all those webmasters who send their mobile users to their home page, as against the destination URL that they would expect. In the month of June, 2014, Google launched a new feature in the search engine results that alerted mobile searchers before they clicked. The alert said that they would not be taken to the page that they expected, but rather be redirected to the homepage of the site.

Just 2 months later, in the month of August, Google is notifying the webmaster that this error is coming for the mobile users in the Google search results. This particular notification is aimed at persuading the webmaster not to use a redirect and send the user to a mobile-friendly version of the page that the user is looking for.

Apart from the above mentioned feature, the fetch as GoogleBot now comes with color-coded syntax. With your HTML markup and color-coded code, this is of tremendous help to the webmasters and developers during debugging issues. Now Google has recently added color-coded syntax directly in the Fetch as Google feature in the Webmaster Tools. Both the aforementioned features will help the webmasters instantly debug issues from their websites.

New Facts On Google’s SSL/HTTPS Ranking Factor – How does It Work?

Google HTTPS Ranking Factor ExplainedDuring the second week on August, on a Thursday, Google introduced a brand new ranking signal in order to offer the HTTPS sites a boost in ranking, although a small one, so that the webmasters would feel encouraged to migrate their websites from HTTP to HTTPS. Given the fact that there are various concerns that some SEOs face during the migration, the concerns of this article will cover why Google is doing this and the process one should adopt while carrying out the migration. Check out the remaining article to know some new facts on the new ranking signal.

Google ranks HTTPS ranking signal in real time

Did you know that unlike the Panda and Penguin algorithms, Google runs this HTTPS ranking signals real time? As soon as Google indexes your HTTPS URL, you will witness a tiny plunge in your ranking due to the HTTPS URL. However, that doesn’t mean that you will see your URL jump from search result number 5 to 4, but behind the scenes, it will definitely have a small impact in boosting the overall ranking algorithm.

Google’s HTTPS Ranking Signal is done on a per-URL basis

What if you have some parts of your website migrated and some that have still not been migrated? Well, in such a situation, Google will give a boost to the ones that have HTTPS URLs and not to the others. This particular signal is done on a per-URL basis and it’s not done on a sitewide basis. Google will of course want you to migrate the entire website into HTTPS but if you don’t have the time to do so, technically you do it on a URL by URL basis.

The Change of Address Tool of Google is not supported

According to recommendations of Google, when you migrate a site from HTTP to HTTPS, you should use the change of address tool within Google Webmaster tools. But with HTTP to HTTPS, you still can’t use this tool as doesn’t support HTTPS migrations yet. There is no time within which one can expect to use this tool. John Mueller of Google said that when you’re doing the migration, a 301 redirect is a good signal to speak of the change, even without the use of the tool.

Google News publishers can easily switch to HTTPS

One of the major concerns is how the News index of Google differs from the normal Google web index. However, you need not worry as Google has told its users that migrating sites within the Google news Index won’t have any issue. You just have to go through the normal migration process and Google News will automatically pick up the changes as well.

For some unknown reason, there were webmasters who felt that the new HTTPS ranking signal was a part of the Panda algorithm but this isn’t the case. This is a standalone signal and it stands independent of any other ranging signal. Some are reporting that since the launch of this signal, Google has been sending out security certificate errors through Google Webmaster Tools. If you have received such SSL errors in Webmaster Tools, Google says that it has nothing to do with the latest changes. The error is taking place due to misconfigured certificates and nothing else.

The Brand New Trend Of Black Hat Social Media – A Word Of Caution

black hat socail mediaDo you know what happens when fake friends interact with each other in the social networking websites about your product? Is anyone bothered about it? Well, Google is certainly bothered and the reason they care is the way in which the social media and the SEO rankings are intertwined. Anyone who practices search engine optimization should adopt the best practices and this should be the foundation of any company’s online marketing strategy.

However, social media is not and can never be a stand alone strategy and hence is constitutes the most essential part of that SEO strategy. It is through social media that you can help boost the search engine ranking of your website when there is tons of buzz being created in social feeds about your company. But sadly, just like SEO, there’s also a dark side to social media. While the old trend was to deceive Google by using black hat SEO techniques, the new trend is to dupe Google and its users leveraging the social media as the newest Black Hat!

Are all social signals authentic or organic?

The answer is No. Not all social signals are organic or authentic. Are you someone who is using the social media to boost your brand awareness and SEO? If answered yes, make sure you don’t get caught in trying to fake your way to a particular product or audience as this will finally lead you straight into the SEO jail. Nevertheless, Google has already did a great job by recognizing all high quality websites and fighting off the black hat SEO marketers, now they’ve turned their attention to measuring the quality and authenticity of friends, their likes and views.

How does black hat social media affect SEO?

Google is evolving everyday and every alternate day they keep tweaking their algorithms so that they can filter out the spammers. They roll out major updates that cause huge differences in search engine rankings for nearly every company or individual. Google launched the Penguin and the Panda update consecutively to rule out bad quality backlinks and poor quality and irrelevant content. The next Google update will certainly steer clear of the spammers but it will also penalize the companies that tried to employ black hat social media strategies.

Google has already done such a penalization action with Expedia in the earlier half of 2014 who lost around 25% of their online visibility. All companies using the social media in order to make fake representations will risk losing all their social media efforts and their wasted money in creating fake accounts. When they get detected, they will lose their followers, their interactions and their fans as well.

One thing we know about Google is that it is obsessed with transparency. They usually don’t remove any negative review unless and until there is a major breach of guidelines. In fact, Jim Prosser of Twitter had reportedly said that there is practically no advantage of using black hat social media techniques. In the end, all their accounts will be suspended and they’ll lose all their followers. Hence, it is better to abide by the tough guidelines of Google to ensure best long term results.

Mobile Is Coming – Reasons You Can’t Hide From Mobile PPC

mobile ppc

The quote in Game of Thrones “mobile is coming” is already creating ripples within the industry, thereby serving as an evil warning of a future that will be totally mobile dominated. However, don’t you think that instead of talking about mobiles in the future tense, we should rather speak in present tense as for most of us mobile, is already here. Majority of us have been witness to this transition in most of our old and long-standing accounts.

Few years ago, mobile made up a tiny portion of overall spend and traffic but time has changed. Now all those accounts have ceded as much as 50% of the desktop traffic to mobile, earning majority of their clicks from tablet devices and mobile. According to industry wide data, mobile saw 98% growth over the entire second quarter of 2014. So, basically, if you still don’t have a smart and effective mobile strategy in place, you will always remain a loser in the current market conditions. Here is a list of some of the most common objections that you will come across when you get started with mobile PPC.

  • Try not to use mobile advertising: This is one of the most common scenario and something that is increasingly untenable for the advertisers as desktop traffic loses a huge share. Every client whom you work with, irrespective of the business model or industry, their goals are specific, either to make their account more efficient or to make it grow. If you too are someone who is pretty determined about the growth of your account, you clearly need to restructure the stance on mobile advertising.
  • Traffic won’t convert even by using mobile advertising: The first response is to challenge the entire notion that it has to and it is definitely assisting in the entire conversion process too. According to the 2013 US Mobile Path-to-Purchase study, 47% of the survey respondents replied that they relied on mobile devices during their pre-purchase product research. However, if you’re someone who is dead set to increase your conversion rates, you need to broaden your scope of the types of conversions that best suit your user.
  • Performance is sluggish even by using mobile ads: Another obstacle that you may face is the threat of sluggish performance. If this is the case with you when you’ve worked on your website and enhanced your conversion rate, there are some other hacks that you can employ. Mobile Sitelinks is equivalent to more attention. Mobile Display Campaigns is yet another tool. Make sure you strongly consider using AdSense for Mobile app. You may also use mobile preferred ads as this allows you to streamline uses to mobile-optimized landing pages.

In a nutshell, mobile devices are here to stay and if you have the simplest desire of growing your PPC accounts, it is high time that you come up with an effective PPC marketing plan in correspondence with the current market conditions. Take into account the above mentioned points before taking the plunge.

Are You Ready To Confront The Penguin 3.0?

Penguin 3.0Yes, this question is ringing in the ears of all the SEO agencies and webmaster. All webmasters are wondering “Am I ready to confront Penguin 3.0?” If Google decided not to use the Penguin algorithm ever again, would Google plan to run this update yet again to help the affected sites or to hit the site again and be affected forever? Also, later in another meeting, Google mentioned that they were trying to accelerate the process of releasing Penguin 3.0. Since April, 2014, a lot has changed in the SEO industry.

What was Google before the release of Penguin 1.0?

Yes, it’s true that before the release of Penguin, 1.0. Google was a safe haven for sites that used black hat SEO strategies. If you were using the right technique to rank higher in search engine results, it wouldn’t have been so easy to get your website penalized. A number of software was created by the webmasters who employed black hat search engine techniques and Google gradually started to fill this with something that was called as SPAM. What could have been the solution to the overflowing SPAM in the search engine result pages? The result was the Penguin 1.0 algorithm update that targeted the unnatural linking patterns.

What does the Penguin algorithm mean for an average webmaster?

Are you prepared to confront the Penguin 3.0 update? If answered no, you should arm yourself with Link Detox to ensure that your backlink profile is strong enough and that it doesn’t get you penalized. Utilize Link Detox Boost to ensure that Google has already crawled all your removed and disavowed links before the Google Penguin 3.0 update does that yet again. So, if you want make sure that your clean up work finds its way into the Google Penguin 3.0 update, then make sure you do the aforementioned clean up work.

SEOs throughout the world still shiver at the thought of the date when they remember the day when Penguin 2.0 was launched. Innumerable sites were penalized due to the Penguin 2.0. Search engine rankings plummeted, traffic dropped and this was actually an apocalypse. All webmasters knew that this was not the end and now it’s again time for Penguin 3.0 to come and ruin your search engine rank. Save your site by running Link Detox as soon as possible.

When is Penguin 3.0 going to release?

Keeping in mind all the recent craziness that has been going around due to the Penguin 3.0 update, it’s tough to say when this algorithm change will be introduced. One thing is evident that there are more and more spammy results in some of the most competitive niches. Google will require dealing with all the spam and then finally release the new Penguin 3.0 or 2.2. As soon as they’re going to do it, things won’t be perfect again as this won’t be possible on such a huge scale. Webmasters will also go through a tough time to deal with the new Penguin.

Hence, if you’re a webmaster or you have websites that have already been penalized by the Penguin 1.0 update or the latter one, make sure you take the required steps to save your website.

Follow us on:

Contact Us

Aadarsh Web Solution
40/2, Raghunathpur, Teghoria, Block - RC, Kolkata, West Bengal 700059
Phone: 09051011254
Mail: admin@aadarshwebsolution.com