Immensing The Knowledge of Digital Marketing World

Monthly Archives: July 2014

Content Marketing – Using Relevant Content As The Core Of Your Marketing

Content Marketing StratagyMost smart marketers who are seasoned enough in this industry understand the diminishing importance of traditional marketing tactics. There’s a better way to it now. It’s called content marketing. But what is content marketing?

The marketing technique of creating and disbursing consistent, relevant and valuable content to attract and obtain your target audience, with the objective of driving profitable customer action is known as content marketing. The primary purpose of content marketing is to attract and retain customers by continuously creating and curating valuable and relevant content with the main intention of enhancing and changing consumer behavior. This is usually an ongoing process that can be easily integrated into your overall marketing strategy.

Companies and businesses that practice content marketing are the ones who deliver best information and services to their clients and they are the ones who are rewarded with loyalty. Some of the greatest marketing organizations that practice content marketing are Microsoft, P&G, Cisco Systems and many more.

Content as the PRESENT and FUTURE of marketing

Companies will always keep sending you information that can be sold off but most of the time it’s either not valuable or relevant. This is what makes content marketing so intriguing in the present environment. Good content marketing will make a person stop, read, think and then of course behave differently.

Marketing is not possible without great content

Irrespective of what kind of marketing strategies you use, content marketing is something that you can’t separate. Quality content is a part of almost all forms of marketing.

  • SEO: Search engines reward companies that publish consistent and high quality content.
  • Social Media marketing: Content marketing strategy will always come before social media strategy.
  • Inbound marketing: Content is again the key to driving all inbound traffic and leads to your company.
  • Content strategy: This is the most important part of all content marketing strategies.
  • PPC: For PPC or pay per click work, you also need great content, without which people won’t click on the links.
  • PR: Successful PR strategies usually address all those concerns that the readers care about and this too needs good content.

Hence, if you have that winning drive within yourself, make sure you practice content marketing in the right manner to get best results.

The Panda and The Penguin Update – Things To Watch Out For

panda and penguin updateWe all know that a top ranking on Google is in one way the golden ticket to success. Companies spend oodles of cash on effective search engine optimization and on Google advertising, only to make sure that they rank higher in the search engine results. On the other hand Google is also aware of the fact that companies or websites are ready to do anything to rank higher in search engine results. Due to this, Google keeps shuffling its algorithm updates thereby keeping the website owners shocked.

The Google Panda update

Panda was Google’s 2011 attempt to restrain websites from being crammed with irrelevant keywords and from building link farms to increase search engine ranking. If you’re a website owner who is worried about his lost ranking in Google due to Panda, here are some points to watch out for.

  • No nonsense: If your website was filled with nonsense content, you’re going to suffer as the Panda update will not tolerate any nonsense. Even grammatically incoherent content will get you penalized in no time at all.
  • No duplications: Yes, it is once again that the Panda update stressed on duplicate content. If more than 90% of the content in your page is already there in another page, you’re in trouble. Be watchful with your headers and borders.

The Penguin update

Once there is a change in the algorithm, a new way is soon figured out. While Panda hit many firms, the Penguin update lashed many of them down. Quality was yet again the catalyst of the Penguin update. Here’s what you should watch out for.

  • Quality: The elusive identity of quality can be measured in various ways. Is the content in your website authoritative? Is it being linked to different relevant sources? Is there a wide array of comments?
  • Link relevancy: Are you sticking to your niche? Are you posting links to sites that are entirely different from your own? Then you’re in for some harassment by Google.

Hence, if you want to survive the after effects of the 2 back to back algorithm updates called Panda and Penguin, you have to be aware of their characteristics. Take into account the above mentioned points that you should watch out for.

Google Analytics Tricks That You Can Employ For Your Website

google analyticThe most common question that bloggers get is ‘how to get insights about Google Analytics?’ There are many people who have a Google Analytics account for years but all they do is to look at page views and the number of visitors that they get. However, this is wrong and so wrong that they can never imagine! Through Google Analytics tools, it is possible to learn more about visitors and also get insights about how to serve visitors in a better manner. If you’re someone who is not sure enough about how to use Google Analytics, here are some effective and smart tricks that you can follow.

  • Set up some goals: This is quite a simple process and it’s also neglected by most people. However, it’s a fact that after you install a tracking code, you require setting up goals. Such goals are foundation for your website analysis as everything revolves around conversion rates and goals. Start by asking yourself about the purpose of your website, what kind of website it is and whether or not it is a blog from which you want to earn revenue. Later on, these goals will help you track conversion rates and also get insights.
  • Connect with Google Webmaster Tools account: This is yet another free product from Google that helps you see data about your website like the number of impressions for your search queries and the position in search engines like Google, diagnosis about information reported by Google and the number of links. Additionally, you need to check +1 metrics, the performance of your site to assess the result of your SEO campaign.
  • Enhance speed of site: Another neat feature of Google Analytics is that it lets you check the loading time of your pages. You can check which pages need attention and determine which pages need to be enhanced to improve the loading time. Remember that the loading time of your website will certainly improve your user experience.

Hence, the above mentioned tricks are some of the best ways in which you can utilize Google Analytics to improve the quality of your website and enhance its site ranking in search engine results.

Google Webmaster Tools – Why Is It a Goldmine For Content And Marketing?

google webmaster toolsYes, Google Webmaster tools is certainly called the goldmine for content and marketing departments as they generate a wide array of data that assists you in crafting an intelligent SEO campaign. If you’re someone who is already using Google Analytics, you will still need to use Webmaster Tools. In fact, there are webmasters who check both for their websites. While Analytics looks at who is coming to your site and what they’re reading, Webmaster Tools allows you to see your websites as Google does. It points out the errors, with the crawl, links and code. In short, Webmaster Tools help you form different strategic campaigns to attract new audience.

Webmaster Tools give you information like keyword ranking data, traffic trends that are based on keyword insights, trends based on content and even Google Authorship statistics. The data can be easily downloaded and therefore you can manipulate to analyze different trends. Have a look at some ways to use Webmaster Tools.

  • Search queries: There is the search queries section where they show current and average keyword ranking and organic and search impressions and CTR or click through rate of each keyword. When you’re looking for trends, toggle “With Change” to check out how your SEO efforts is performing over time.
  • Traffic patterns: Apart from the average position for the top search queries that will gradually lead the users to your website. Webmaster Tools will always offer you the average ranking position. You can identify different valuable points like the content that is ranking both best and the worst, CTR for each page, and also locate the content with great CTR but low average ranking.
  • Keyword insights: While optimizing for specific keywords, if you view search queries by specific keywords, it will reveal which pages on your website rank the highest for that particular keyword. Use this information to know which pages in your website are being considered as most valuable and relevant according to Google.

Therefore, in short, Google Webmaster Tools can easily give you a detailed data that you may need to enhance your SEO campaign. You will be empowered with the ability to track changes over time and also provide insight into the effectiveness of your efforts.

On-Page Optimization vs Off-Page Optimization – The Striking Differences

On-page optimization vs. off-page optimizationAny website that is looking for immediate growth needs to promote itself in order to reap the best results. When it comes to promoting a website, SEO or search engine optimization plays a very crucial role in optimizing your website’s ranking in the search engine results. SEO actually refers to the methods that are used to boost the ranking of a website by using popular keywords and relevant key phrases. SEO can be of many types among which on-page SEO and off-page SEO are the two most important forms of SEO. Let’s have a look at the striking differences between on-page and off-page SEO.

On-page SEO – What is it?

On-page SEO is the SEO on the actual blog or webpage and this is the most popular way in which all worldwide search engines tend to rank different websites. They take into account the prominence, frequency and placement of certain keywords and different phrases on various facets of the website. Usually, more importance is given to keywords and phrases which are used in prominent places like page titles, domain names, headings and images. You should make sure that you use the best words and phrases that are mostly important to your website and that you use them in such places where you can possibly get best results. Before using the keywords, you should also make sure that the phrases are frequently searched by others. Take help of the internet as much as possible.

Off-page SEO – What is it?

Off-page SEO, as the name suggests, is the use of keywords off the site. The search engines use your business name, mentions of your site and keywords used on other places throughout the web to determine the ranking in the search engine results. There are some great ways in which you can optimize your off-page SEO value by setting up social media accounts on sties like Facebook, LinkedIn, Twitter and Google+. Make sure the “about” portions are laced with appropriate keywords so that the user experience is best for them. Also ensure that your social media updates are interesting and helpful to the audience.

So, these are the most striking differences between on-page SEO and off-page. Before jumping onto the bandwagon, make sure you comprehend the differences and set up 2 different categories for best execution.

SEO – Difference Between The Black Hat And White Hat Techniques

black and white hat seoOne of the most necessary factors that play an overtly important role in determining the value of a site in accordance with the number of visitors and traffic is SEO or search engine optimization. As the colors of the different types of SEO, black and white, there are stark difference in the long term results and approach. Though both the black hat SEO and white hat SEO have their respective proponents, most companies with stable, long term and sustainable goals tend to steer clear of the dark-colored variety. Let’s check out the differences between the two types of SEO, the black hat and the white hat.

Definition:

White Hat SEO: White hat SEO will always leverage techniques and methods that don’t violate the guidelines of search engines, especially Google, to improve the search engine rankings of a website.

Black Hat SEO: Black Hat SEO will always exploit the weaknesses of the algorithms of search engines to acquire higher rankings for a website. All such methods and techniques will highly conflict with the guidelines of the search engines, especially Google.

Techniques:

White Hat SEO: Some of the most common white hat SEO techniques will include high quality and seamless content creation, website HTML optimization and link acquisition campaigns. The backlinks of the websites will always be accompanied by high quality and relevant content that has been developed after intense research.

Black Hat SEO: Some of the black hat SEO techniques will include link spamming, cloaking, keyword stuffing, hidden links and hidden texts. All these techniques are clearly against the guidelines of Google and hence the websites that use such techniques are usually penalized sooner or later.

Expectations:

White Hat SEO: By leveraging the above mentioned techniques, you can certainly expect gradual but steady growth that will last through a long span of time. You might be slow in earning visitors and traffic but once you start earning, you will not stop.

Black Hat SEO: By utilizing all the wrong techniques that are against the guidelines of Google, you will get quick and unpredictable growth but it will always be short-lasting in obtaining rankings.

Hence, when you’re into the world of SEO, you should know that there is nothing called ‘right’ or ‘wrong’. Make sure you choose different types of approaches that can help you build a better ranking for your website.

The Basics Of SEO And Its Fundamentals – The Secret To Enhanced Visibility

basic of seoBasic is SEO is essential and fundamental for a website. SEO will help you enhance the position of your website properly so that it can be found at the most crucial points in the buying process when people will look for your website. But what do the search engines look for? In what way can you build your website in a way in which you can please both Google (and the other search engines) and your visitors? Does search engine optimization play an important role in defining and maintaining your web presence in order to help you reap more profits?

SEO – What is it actually?

The main aim of foundational SEO is not to dupe or “game” the search engines but rather it is to create seamless, great user experience and communicate your intentions to the search engines so that they can recommend your website during relevant searches.

What do search engines look for?

The main job of the search engines is to refer the users to the best websites and content that is the most relevant to what they’re searching for. So in what way is the relevance of a website determined? Here are some points that are taken into account.

  • Content: Content is said to be the king and the queen of a website. The content is determined by the predominant theme of the webpage and the descriptions and titles that are given on the page.
  • Performance: How fast is your website? What is its loading time? Does it work properly? These are also important factors.
  • User experience: How useful is the look of your website? Is it simple to navigate from one page to another within the website? Does the website look safe or does it have a high bounce rate?
  • Authority: Does your site contain good content that links to other authoritative websites or are there other good websites that uses your website as a reference site? Do they think that the information in your website as valuable?

Now you might be wondering about the job of SEO in helping you achieve all the above mentioned points. Well, it only through effective SEO that you can enhance the content, backlinks, performance and user experience and thereby gain better visibility and better traffic.

Follow us on:

Contact Us

Aadarsh Web Solution
40/2, Raghunathpur, Teghoria, Block - RC, Kolkata, West Bengal 700059
Phone: 09051011254
Mail: admin@aadarshwebsolution.com