Immensing The Knowledge of Digital Marketing World

Engaging People In Your Blog – Some Worthy And Profitable Tips

Engaging People In Your Blog – Some Worthy And Profitable Tips

Posted by: Amit Singh, On: Wednesday, November 25th, 2015

Did you ever wonder about how you can encourage your blog readers and engage them more? Engagement can come in the form of mentions in social networks, blog comments or mentions in anywhere else. Without the right kind of engagement, it is tough to enhance and improve the popularity of your blog. If you’re wondering about the ways in which you can optimize your blog apart from content marketing efforts, here are some tips that you can take into account. Read More

Google Adwords Turns 15 – Let’s Take A Walk Down Memory Lane

Google Adwords Turns 15 – Let’s Take A Walk Down Memory Lane

Posted by: Amit Singh, On: Tuesday, November 17th, 2015

Officially, Google released AdWords on 3rd October, 2000. Happy Birthday Google AdWords for turning 15! While its birthday was technically on the 1st week of October, 2015, Google chose to celebrate it few days later by presenting before the viewers a walk down memory lane with a statistic-rich report of their achievements since 2000. The company said that throughout the last 15 years, Google has witnessed immense shifts in technological advancements and consumer behavior. Along the way, Google innovated different things to provide the users with more relevant answers. Let’s take a walk down memory lane. Read More

Referrer spam – Detecting It And Deleting It From Analytics

Referrer spam – Detecting It And Deleting It From Analytics

Posted by: Amit Singh, On: Thursday, November 12th, 2015

The web analytics service of Google is one of the most reliable and effective tracking services available. If there is some statistics that you would like to supervise on your website, there are high chances that Google analytics has a tool that will help you do so. Sadly, there’s a new shady strategy that the spammers are using in order to attract traffic and attention to their own websites and this is known as Referrer spam. Read More

Google’s Next Penguin Update Will Probably Roll Out By The End Of 2015

Google’s Next Penguin Update Will Probably Roll Out By The End Of 2015

Posted by: Amit Singh, On: Monday, November 2nd, 2015

Recent reports suggest that Google’s real-time Penguin algorithm update, the newest version, 4.0 will be finally released by the end of 2015. Experts from Google are expecting this new update to roll out very soon but it is most likely going to release within the next few months. The Webmaster Trends Analyst of Google, Garry Illyes posted on his Twitter account that he anticipates this new algorithm update to be introduced within the end of 2015. Since only 2 more months are left for this year to end, we can pretty assume that Google Penguin update is going to happen in the coming 2 months. Read More

Commission Based Hotel Ads Program Being Expanded By Google

Commission Based Hotel Ads Program Being Expanded By Google

Posted by: Amit Singh, On: Thursday, October 15th, 2015

Earlier in the first week of October, 2015, Google introduced the expansion and extension of the advertising product based on commission for all independent hotels. Earlier this year, Google Hotel Ads Commission Program launched with a small set of hotels. Initially the program was designed for the independent and small hotels where Google charged them on a commission based on the standards of the industry rather than by cost-per-click for giving advertisements on Google ads. This specific program is now being expanded for some more hotels. The partners of Google with hotel technology solution providers like Fastbooking, DerbySoft, Sabre Hospitality solutions, TravelClick, Seekda, Trust International and many more other providers. Read More

Local Search Display Goes Through Another Set Of Changes – What Is Google Planning?

Local Search Display Goes Through Another Set Of Changes – What Is Google Planning?

Posted by: Amit Singh, On: Saturday, October 10th, 2015

During the initial few days of August, 2015, Google released a new format for local search display which had a major impact on the local business organizations. The update wasn’t a change in the local search ranking factors but it was rather a change in the method of display of information about local businesses on the search engine results page or the SERP. Read More

A Sneak Peek Into The Ranking Factors For Local SEO

A Sneak Peek Into The Ranking Factors For Local SEO

Posted by: Amit Singh, On: Wednesday, October 7th, 2015

The Local search ranking factors report for 2015 is finally out and it is a prerequisite for anyone in the local SEO arena to go through. The survey questioned around 40 leading SEO practitioners about the variables which drive the search engine rankings for local search results. This survey was begun by David Mihm a few years ago and the survey is indeed pretty extensive and all-inclusive and it can’t be easily summarized in a single post. Read More

Google Announces A New Dynamic Version Of Callout Extensions In AdWords

Google Announces A New Dynamic Version Of Callout Extensions In AdWords

Posted by: Amit Singh, On: Thursday, October 1st, 2015

Google had already launched the callout extensions around a year back in order to give site highlighting benefits in Google AdWords text ads. Very recently, they have rolled out the dynamic version of the callout extensions. They are nothing but an automated extension which highlights specific information on business and product in Google search ads. Unlike the ones that were launched a year back, the dynamic ones update appropriately. Read More

Promoting Your Apps For Free – A Look Into Some App Store Promotion Techniques

Promoting Your Apps For Free – A Look Into Some App Store Promotion Techniques

Posted by: Amit Singh, On: Thursday, September 24th, 2015

So, are you done with developing your dream apps and uploading it to the market? If answered yes, you must be waiting for a huge number of downloads that can immediately propel your product to become a star. But what you see is that in spite of announcing it on your Facebook wall and earning some positive reviews, it is becoming tough to get more than 50 downloads per day. What else can you do in order to promote your app for free? Are there any particular strategies? App store promotion is indeed an art and one who is not able to do so will never gain the required number of downloads. Read More

A Sneak Peak Into The Safest Ways Of Link Building In 2015

A Sneak Peak Into The Safest Ways Of Link Building In 2015

Posted by: Amit Singh, On: Tuesday, September 15th, 2015

Link building is vital but it can get dangerous if you’re not sure of what you’re doing today. Any reliable SEO knows that building links can be possibly dangerous. There are many people who consider link building synonymous with black hat SEO techniques throughout the past few years. Yes, although it is true that in order to achieve short term results, there are too many SEOs who are opting for black hat SEO techniques, yet there are also people who practice white-hat strategies as well. What are the link building techniques that you should adopt in 2015?  Read More

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